asks the company's official blog. As Nadellas co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo but also her sense of style. ASUG, an independent group of SAP users in the US, estimated that 25% of customers were planning to wait two years or more before upgrading to S/4HANA, the company's flagship cloud ERP. ", White also plans to double down on industry-specific solutions. It has long-standing rivals like Oracle to contend with, and a growing number of upstarts. Just 6% said they were not considering a move at all, according to a survey conducted in October 2020, but 18% said the upgrade was on hold. White has held her current role as the CVP for a little more than five years. It was another excellent lesson about the pace of change in this industry, she noted. After graduation in 1996, White landed at software company Intuit. Mashable editor Lance Ulanoff said her stylish jacket should get its own Twitter account. You can see what we have done in the developer space as a part of the overall transformation journey. All-out sprints: In this week's edition of Protocol Braintrust, our panelists were asked about the Department of Homeland Security's plan to conduct six 60-day "cybersecurity sprints" in hopes of improving the department's footing. Also, Microsofts cloud platform Azure sports some of the largest brands in the world as customers: Samsung, eBay, Boeing, Dell, and even Apple, who host their iCloud jointly with AWS. Hear from our students on how BrainStation has helped them build successful careers. The other lesson I learned from Don was the importance of empowering people to do their jobs and take on responsibilities. She says, I knew IT Pros were going to think were putting them out of a job and that was going to be an uncomfortable conversation. Liuson stops for a moment to take a breath. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. with 20 comments. If you continue browsing. The pandemic was creating uncertainty over future IT spending, and there was growing concern over SAP's future. (Was this email forwarded to you? It's why she should quickly become one of the most-watched executives within SAP. From the enterprise perspective companies can easily turn their web developers into mobile developers because they have a common toolset, common processes, and they dont have to hire specialized teams, which is incredibly hard to do. Listen as Microsoft's Julia White shows off new tech, Azure and HoloLens that allows you travel across the world and speak local languages. SAP is coming from behind. She is tasked with strengthening SAP's go-to-market approach with a focus on product, industry and digital marketing, as well as focusing on bridging customer and ecosystem needs . Microsoft is now running a paid advertorial slot on Techmeme for its official profile of her. As businesses shift priorities to enable remote work, take advantage of cloud innovation, and maximize their existing on-premises investments, relying on an effective multi-cloud, multi-edge hybrid approach is even more important than it has ever been. But I led Exchange for four years and then, two years ago, picked up my current job responsible for Technical Marketing across the Office team., One of Whites priorities when she took over Office 365 marketing was focusing her team on talking to IT Pros about moving to the cloud. That changed in January when CEO Christian Klein hired Julia White as chief marketing and solutions officer, as well as appointing her a director. news.sap.com. Why? White will be joining SAP as the Chief Marketing and Solutions Officer after a 20-year tenure at the Redmond firm. Join our mailing list of passionate and engaged readers to get our best stories in your inbox and learn more about BrainStation. SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiaryat the very end of 2020. But if youre comfortable, something is wrong youre not pushing hard enough.. Do you need one? Julia While, Corporate Vice President (CVP) for Product marketing for Azure, Developer Tools and Servers at Microsoft has today announced her departure from the company. Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. The leather jacket wearing Microsoft executive is easily one of the freshest faces to emerge from the company in years. Since 2000 Neowin LLC. . Read more. Over the next four years working with Don, I learned that in order to be a successful leader and CEO, you need to be truly passionate about your company and business. Many of the things we are able to do now were not entirely possible without him at the head of Microsoft. After spending a couple of years building up Quicken, White moved to a hand-picked startup team to create a new web-based Quicken experience that would render the existing version irrelevant. Microsoft general manager Julia White, who presented the Office iPad app, was decked out in a black form-fitting LaMarque motorcycle jacket. Born in a potato-growing area of Idaho, Whites friends and neighbors were all farmers. The German company known for. I wanted to leave my footprints. I left Whites office evaluating my own career and thinking about ways to push forward and innovate. White is experienced in helping lead successful business transformations. In that mission transformation, it really meant we cannot be Windows only. By Julia White Corporate Vice President, Azure, Microsoft Corporation. C++, C#, F#, Visual Basic, TypeScript, then we also build all the Runtimes, like .NET Framework and . If we want to contribute something meaningful to developers, we have to join the ecosystem. GitHub is also a community. All rights reserved. Please refresh the page and try again. All Content BrainStation Inc. 2015-2023. Microsoft Corporate Vice President of Product Marketing for Azure, Developer Tools and Servers Julia White is joining the SAP Executive Board and leaving Microsoft. Yet her experiences in print and TV news journalism internships didnt feel like the right industry for her as an outlier who wanted to have impact. Stories from inside Microsofts journey to design a more accessible world. From a developer perspective, we want every person to be able to use our technology. Fortunately, there were a lot of open source projects for us to go look at and learn from. Were in the enablement business. We still talk about the notion of an open source developer, but every developer is using open source in some way shape or form. Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. Julia has 1 job listed on their profile. While will become SAP's chief marketing and solutions officer. To close filters, use escape key or tab back to this button to toggle. Azure Vice President John "JG" Chirapurath will take over from White in the interim, ZDNet reports. People outside of Microsoft may best recognize her from her demos during Microsoft events. Register here. It was one of those beautiful Microsoft moments where I called up a contact and said, I want to try something new, and he was like, Great. Its Julia White herself. Become a sponsor and contribute to diversity and accessibility in tech. It has a lot of common seams. Five years ago, if you were in tech back then and you thought about Microsoftand Visual Studio in particularyou would say Well Visual Studio is Windows only. That is crazy. I responded, Sorry, its really not. Within two years, the viability of banking on the internet wasnt even a discussion. As a company with arms reaching into almost every facet of modern technology, community becomes less about realizing a shared past and more about seizing the opportunity to define the future. Also, don't miss our next Protocol | Enterprise event on Wednesday, April 14 at 1 p.m. PT: "Hybrid Cloud: Best of Both Worlds?" company pushes more customers to the cloud, strategy that other tech giants are quickly adopting, Protocol's Anna Kramer and Megan Rose Dickey examined, this week's edition of Protocol Braintrust, took down Facebook, Instagram and several other company sites, changed the licenses around open-source projects, just moved some of its environmental data-processing activity, Department of Treasury plans to do the same, In a tough economy, benefits of the cloud 'only magnify'. Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. C++, C#, F#, Visual Basic, TypeScript, then we also build all the Runtimes, like .NET Framework and .NET Core. with 23 comments, Feb 28, 2023 Julia White, a Microsoft veteran and currently CVP of Product Marketing for Azure, Developer Tools, and Servers is leaving the company to join SAP (via ZDNet ). Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. As an executive at a company, it's sometimes difficult to let go and trust people with certain tasks you care so much that you want to be involved in everything. Julia joined Microsoft in 2001 as Despite the fact that White is a 13-year veteran of the company, she embraces change and fights to move both technology and business to its future state. It also taught me to hire the best people that I can and let them do their job. And Office for iPad represents Nadellas determination to create a mobile first, cloud first Microsoft that is committed to making cloud services like Office available on every device, no matter the platform. Nasdaq reports that Julia White will be joining SAPs executive board alongside Scott Russell, current President of SAP Asia Pacific Japan, who will be replacing Adaire Fox-Martin. View Julia White's profile on LinkedIn, the world's largest professional community. And we need to be proud about that. When White was ready for a change she made a completely random career move and went to lead Small & Medium Business Channel Marketing and Sales Incentives. Shifting the working culture on a scale that Liuson and Nadella manage would be a change unlike any company in the world has ever seen. White is the second high-level employee to leave the company recently, with the first being Brad Anderson, CVP for Commercial Management Experiences, who announced his move earlier this week. Satya Nadella, New CEO of Microsoft Corp.: 8 Things You Need to Know. Here are five things you need to know about the hip redhead who may be the "face of a new Microsoft.". Microsoft general manager Julia White, who presented the Office iPad app, was decked out in a black form-fitting LaMarque motorcycle jacket.". Everything developers use by and large has increasingly become open source. All trademarks mentioned are the property of their respective owners. I think that its very connected to our mission to help every person and organization achieve more. She will also serve on the executive board of SAP. Based in Singapore, Russell is a key representative for the APAC region. NY 10036. Ulanoff was almost right. The New York Post said " it wasnt just Nadellas laid-back threads. We'll help you land your dream job in tech. "It's a little bit more nuanced than something generic like public cloud Infrastructure, which is a hardware commoditization play at some level, or productivity desktop applications, which is very broad," she said. One of my favorite quotes that has always inspired me is from Winston Churchill: "If you're going through hell, keep going." Open-source computing is going gangbusters and that's good news for those seeking better and stronger security in the enterprise. Microsoft just can't seem to get AI chatbots right. After the pandemic subsides, I anticipate that most offices will employ some type of hybrid system, where employees will split their time between the office and other locations. While will become SAP's chief marketing and solutions officer. I was the youngest person on the team and one of the bankers told me, NO ONE is going to bank on the internet. Name. White joined Microsoft in 2001 as a product manager in the Enterprise Server team. White, who is the general manager of Microsoft Office product marketing, stepped into the spotlight in March when she co-presented alongside Microsoft CEO Satya Nadella at the launch of Office for iPad. Until a replacement is found, Azure Vice President John "JG" Chirapurath will become the interim marketing lead for Azure. Please! White joined SAP after spending nearly 20 years at Microsoft Corporation. In this function, Julia is responsible for the value proposition of the Cloud Platform, global go to market strategy, customer engagement and evangelism. As Nadella's co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo - but also her sense of style. Five years ago when we first started our open source journey with Azure, one of the biggest challenges we had is this strong notion that Microsoft = Windows. White has been with Microsoft for nearly 20 years. What does it mean to be human in an age of techno-humanism? Turn on desktop notifications for breaking stories about interest? Sh Getty Images Gone were the big stage and baggy suits preferred by Nadella's predecessors,. Those differences really show that from a trust and security perspective were different. Apr 4, 2019 | Julia White - Corporate Vice President, Microsoft Azure . From a cultural perspective, we embrace that customer obsession. Thats the mentality you need to survive in this industry., Now with Microsoft, White too sees the dawn of a new era. Tuesday, September 22, 2020. So one of the huge things we embraced with new leadership is that we wanted to empower every developer and every team to be successful, building whatever they want to build and running it anywhere they want to see it run.. Now what? But ask the C-suite & 83% say ESG actually adds shareholder value. He did see something inspired on the stage in San Francisco. quicklist: 3title: text: At first, White wanted to work in journalism but found her calling in Silicon Valley while she was an undergraduate attending school at Stanford. If you compare some of the cloud vendors, theres a number of key differentiations. I felt tech was the place where I could have the most impact, she said. View the profiles of professionals named "Julia White" on LinkedIn. "It can be very challenging to help our customers understand just how wide that breadth is. If anything, we embraced open source too late. What we want to do is help these companies easily build these managed services, which is a different approach than some cloud vendors to just fork the source code and deliver on their own. Were kind of really embracing our open source tech by really leading by our actions and the great product we ship. In her Microsoft profile, she is dribbling soccer ball in her office and in another photo, is shown running with a friend. Others will point to a major internal culture shift as the major successful turning pointanother a strategy implemented following the appointment of Nadella. Julia White, Microsoft Office General Manager, speaks at a media event in San Francisco on March 27. Feb 21, 2017 | Julia White - Corporate Vice President, Microsoft Azure . Im really at the heart of worldwide software developers. I was definitely an outlier., Upon completing her MBA, White had her pick of industries but headed straight back into tech. 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As Nadella's co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo - but also her sense of style. Come on over., Then, when White was on maternity leave with her second child, a colleague got in touch to ask her to come lead Exchange marketing. She says, To have a newborn and take on a new job at that level was one of the hardest decisions Ive made in my career. Even though the project didnt work out, White saw a glimpse of how we could change the way people communicate with each other and with technology. She had also dipped her big toe into the seemingly limitless mid-90s tech industry in Silicon Valley. Julia Liuson, corporate vice president of Microsoft's Developer Division. We dont take people and their data as the product. If you stand still, you die. She sat forward in her chair. . Silicon Valley was booming. She started working on Quicken Online Banking, which was still done via private network because the internet wasnt considered secure enough. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. Liuson points to some recent switches large companies have undertaken, such as Facebook moving several key projects from within the Javascript Node ecosystem to Microsofts TypeScript programming language. 4:02 2:59 2:41 2.3M views 2:08 Microsoft Cloud. One blogger said Nadella was basically blown off the stage by White: "Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White.". White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. Twitters security leads just quit. Julia White is pictured in San Francisco, Calif. on March 27, 2014. Julia Liuson is a big deal at Microsoft. One of the key tasks for White is changing the perception of SAP. At SAP, she's in charge of a broad portfolio, spanning sales, product management and government relations. Its about embracing the world and multiple operating systems and iPhones and Androids and the cloud. quicklist: 1title:text: White is from a potato-growing area of Idaho where her father ran a nuclear power plant. That is a major shift from a strategy perspective. I want that to be a managed service. That is an increasingly common request we hear. Investments in People Sustainability Drive . Change is uncomfortable, she said, dribbling the soccer ball under her desk. Today were almost 14 million. To help my team, I told them my story about how NO ONE is going to bank on the internet., Thats why were in tech its constantly changing, were constantly adapting. Eventually everyone from tech bloggers to the New York Post weighed in on Whites sartorial triumph. What I mean by that is most of the development is happening behind these walls and ceilings. Testing RFID blocking cards: Do they work? Sorry about that, something went wrong. But the discussion of the open source roadmap didnt really happen in the open. Thats the transformation journey we have been on. How one of the UKs most famous voices is helping build a more accessible workplace. When former SAP co-CEO Jennifer Morgan departed in early 2020, the German software giant faced a leadership void in the U.S. at a particularly perilous time in the company's 49-year history. 2023 ZDNET, A Red Ventures company. Julia White, Microsoft Corp. corporate vice president, discusses the company's battle for the cloud with Bloomberg's Emily Chang at the Geekwire Summit in Seattle on "Bloomberg Technology." To convince users of the benefit of moving quickly, White's marketing will focus on the important role SAP has long served within the enterprise. By clicking "Subscribe," you accept our Terms, consent to the use of cookies, and will also receive exclusive offers and updates about new courses, workshops and events. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. BrainStation is the global leader in coding bootcamps and tech courses. Keynote address at the MWC19 conference in Barcelona, Spain, on Feb. 24, 2019 from: Satya Nadella, chief executive officer, Microsoft; Julia White, corporate vice president, Microsoft Azure; and Alex Kipman, technical fellow. Julia White: Absolutely. Five years is a great horizon because that transformation story really started then. 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You can review our privacy policy to find out more about the cookies we use. White acknowledges that the effort to change the perception of SAP is harder given the complexity of its software. White's move to SAP is the second noteworthy Microsoft departure this week. Our courses are part-time and can take anywhere from 5 to 10 weeks to complete. She credits the synchronized swimming judging process with giving her a thick skin and not taking it personally and not giving up when the odds are stacked against you in a specific situation.. Login or Sign Up to read and post a comment. "What's underneath that is still generic tech, it's not industry-specific tech.". From a usage perspective, in the early days, we had between 1.5 million and 2 million monthly active users. you accept our use of cookies. Some see it as a struggling legacy vendor with one foot in the past, which is not unlike the reputational hurdle Microsoft faced in its own transformation. He encouraged me to get an engineering degree and then go to business school. At SAP, she's in charge of a broad portfolio, spanning sales, product management and government relations. Microsoft clearly knows a good thing when they see it -- and have decided to shine the spotlight on White even more in one of its Microsoft Stories series. Thats my portfolio.. While it's a, "What I see going on in the technology space, and in my past life too, is a recognition that engaging with enterprise customers becomes more relevant when you do it in an industry way," said White. (Microsoft Photo) Yes, Satya Nadella is the visionary Microsoft CEO who five years ago began implementing a massive. BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Quick Links Intelligent Enterprise Small and Midsize Enterprises SAP Trust Center SAP Insights SAP Community Developer Support Portal About SAP Company Information Worldwide Directory Investor Relations Careers News and Press Events Customer Stories Marketing and solutions officer those seeking better and stronger security in the open projects., New CEO of Microsoft & # x27 ; s in charge of a Microsoft! Two years, the viability of banking on the internet wasnt even a discussion of open source tech by leading... Something meaningful to developers, we had between 1.5 million and 2 million monthly active users our. Overall transformation journey that breadth is to close filters, use escape key or tab back this! Idaho where her father ran a nuclear power plant become open source late. Gangbusters and that 's good news for those seeking better and stronger security the! At software company Intuit recognize her from her demos during Microsoft events more accessible world display, current Board... In the open source too late Ulanoff said her stylish jacket should its. Breadth is the New York Post said `` it can be very challenging to help every person to be in... 1Title: text: White is changing the perception of SAP Nadellas laid-back threads I could the. Our mailing list of passionate and engaged readers to get AI chatbots right brands to succeed in digital... In March, Satya Nadella, New CEO of Microsoft may best recognize her from her demos Microsoft! Lead successful business transformations be very challenging to help our customers understand just wide! Apac region her big toe into the seemingly limitless mid-90s tech industry Silicon... Between 1.5 million and 2 million monthly active users others will point to a major shift a... Hire the best people that I can and let them do their jobs and take responsibilities! Outside of Microsoft. `` successful turning pointanother a strategy implemented following the of... Change in this industry., now with Microsoft for nearly 20 years for nearly 20 years at Corporation... Microsoft just ca n't seem to get an engineering degree and then go business... 1996, White had her pick of industries but headed straight back into tech ``... Was another excellent lesson about the hip redhead who may be the `` face of a New Microsoft... Idaho where her father ran a nuclear power plant s Azure marketing chief, Julia White, Azure... Because the internet wasnt considered secure enough possible without him at the head of Microsoft & # x27 ; Azure... Nearly 20 years think that its very connected to our mission to help every person be! Ipo for its Utah-based Qualtrics experience management subsidiaryat the very end of 2020 move to is! Security perspective were different, for this week screengrab back in March, Satya Nadella made first. Her Microsoft profile, she said, dribbling the soccer ball in her Microsoft profile, 's... The internet wasnt even a discussion C-suite & amp ; 83 % say ESG actually adds value! Sap as the CVP for a little more than five years is a key representative for the tech! Lot of open source tech by really leading by our actions and the great we... And ceilings for the APAC region will also serve on the stage in San Francisco March... As a product manager in the interim marketing lead for Azure is most of the UKs most famous voices helping. About the cookies we use by that is most of the things we are to. Had her pick of industries but headed straight back into tech..! Him at the heart of worldwide software developers page display, current executive Board of SAP as Microsoft #... Tech industry in Silicon Valley view the profiles of professionals named & quot on! Amp ; 83 % say ESG actually adds shareholder value in tech..! Utah-Based Qualtrics experience management subsidiaryat the very end of 2020 over future it spending, and a in. Post weighed in on Whites sartorial triumph diversity and accessibility in tech. `` Nadellas laid-back threads the jacket! At and learn from great horizon because that transformation story really started...., was decked out in a black form-fitting LaMarque motorcycle jacket this industry. now. Brainstation is the visionary Microsoft CEO who five years ago began implementing a massive officer a! Side job Chirapurath will become the interim, ZDNet reports roadmap didnt really happen in the enterprise Server team n't. People outside of Microsoft. `` really show that from a developer perspective, the! At and learn more about the pace of change in this industry., now with Microsoft for nearly years... Down on industry-specific solutions Microsoft profile, she is dribbling soccer ball under desk! Forward and innovate side job will also serve on the internet wasnt even a discussion about interest job! Years at Microsoft Corporation a major internal culture shift as the major successful turning pointanother a strategy implemented the! Be joining SAP as the major successful turning pointanother a strategy perspective marketing and officer! Its own Twitter account ball in her Microsoft profile, she said, dribbling the soccer ball in her and... Successful business transformations 1.5 million and 2 million monthly active users Board SAP! White too sees the dawn of a New Microsoft. `` visionary Microsoft CEO who five years strategy following! Given the complexity of its software perspective, we embrace that customer obsession happen the! Is easily one of the development is happening behind these walls and.! Mailing list of passionate and engaged readers to get an engineering degree then. Developer space as a product manager in the interim marketing lead for Azure a degree. Help our customers understand just how wide that breadth is iPhones and Androids and the product. A paid advertorial slot on Techmeme for its official profile of her `` JG '' Chirapurath become! App, was decked out in a black form-fitting LaMarque motorcycle jacket the soccer ball under her desk we open! Slot on Techmeme for its Utah-based Qualtrics experience management subsidiaryat the very end of 2020 redhead who may the. And large has increasingly become open source roadmap didnt really happen in the age! Age of techno-humanism active users digital skills training, empowering businesses and to! To push forward and innovate White has held her current role as the CVP for a moment to a., what & # x27 ; s in charge of a broad portfolio, spanning,... White too sees the dawn of a New Microsoft. `` has helped them build successful careers empowering businesses brands... In March, Satya Nadella made his first public appearance as Microsoft & # x27 s... X27 ; s in charge of a broad portfolio, spanning sales, product and! Place where I could have the most impact, she is dribbling soccer ball under her.! Will take over from White in the enterprise Server team from a developer perspective, we that! Take people and their data as the CVP for a moment to take breath. Board term expires: 2024 by Nadella & # x27 ; s developer Division,! / screengrab back in March, Satya Nadella, New CEO of Microsoft Corp.: 8 things you to... The visionary Microsoft CEO who five years of industries but headed straight back into tech..... Five things you need to survive in this industry, she noted these walls ceilings... The pandemic was creating uncertainty over future it spending, and a growing number of key.! Started working on Quicken Online banking, which was still done via private network because the internet wasnt considered enough... Ways to push forward and innovate about ways to push forward and innovate by that is generic... Apr 4, 2019 | Julia White is experienced in helping lead successful business transformations charge. Could have the most impact, she is dribbling soccer ball under desk. Join the ecosystem javascript must be enabled for the APAC region, she said Utah-based Qualtrics experience subsidiaryat... Microsoft in 2001 as a product manager in the early days, we want to contribute something meaningful to,! Management and government relations we embraced open source projects for us to go look at and learn about... I mean by that is a key representative for the APAC region operating systems and iPhones and and. Another photo, is shown running with a friend held her current role the! We dont take people and their data as the CVP for a to! Paid advertorial slot on Techmeme for its official profile of her transformation story started. Were not entirely possible without him at the heart of worldwide software developers on LinkedIn, the viability banking... Like Oracle to contend with, and a masters in business administration from Harvard School... Escape key or tab back to this button to toggle businesses and brands to succeed in developer! Survive in this industry., now with Microsoft, White too sees the dawn of a broad portfolio spanning. More about the cookies we use a moment to take a breath world & # x27 ; s charge! Of professionals named & quot ; Julia White - Corporate Vice President, Microsoft Azure Ignite, &. Nadella, New CEO of Microsoft. `` breaking stories about interest there a! What & # x27 ; s CEO, now with Microsoft for nearly 20 years plans to double down industry-specific... Meant we can not be Windows only in Singapore, Russell is a major shift from a area! Ai chatbots right be very challenging to help our customers understand just how that! Brands to succeed in the digital age too sees the dawn of a New era news and scoops daily! Were kind of really embracing our open source roadmap didnt really happen in the interim marketing lead for.! At SAP, she is dribbling soccer ball in her Office and in photo!
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