Developed and owned by Slough Borough Council, both hotels are operated by specialist hotel management company Cycas Hospitality, who in 2018 opened Marriott’s first … The Residence Inn Columbus University Area is an extended stay hotel under the well-known Marriott brand. © Gannett Co., Inc. 2021. AC Hotels by Marriott celebrates the beauty of classic modern design with its European soul and Spanish roots. Marriott International’s new dual-brand hotel on the former Slough library site opened this week. The Perfectly Precise Hotel. The company mandates that any brand can be linked, but only select service or non-lifestyle brands can be blended. The project will consist of 2 levels subterranean and 6 levels above grade. Cycas opens Marriott's first UK dual-brand hotel Now open – 244 Rooms. The Florida Times-Union ~ 1 Independent Drive, Suite 200, Jacksonville, FL 32202 ~ Do Not Sell My Personal Information ~ Cookie Policy ~ Do Not Sell My Personal Information ~ Privacy Policy ~ Terms Of Service ~ Your California Privacy Rights / Privacy Policy. While MI’s most popular pairing consists of the Residence Inn and Courtyard by Marriott brands, other pairings exist, such as the JW Marriott and Fairfield Inn & Suites hotel in Downtown … The most well-known example is a tri-branded, block-long property in the River North area of downtown Chicago, which joins a Starwood Aloft, a Marriott Fairfield Inn & Suites and a Hyatt Place hotel. The company uses two methods to combine properties: The traditional “linked” method, where the two brands are kept almost completely apart in the same building, with different lobbies, elevators and amenities; and the more modern “blended” method, where developers and owners try to morph the brands together as seamlessly as possible. Continue on Marriott.com. “Sure, you could police it, require guests to show a room key, but in the long run it’s probably better to just not worry about it.”. Number 8860726. Yet the most divisive problem for dual brands comes early in the morning at breakfast time. This ground-up Dual Brand Hotel located in Anaheim, CA will be over 200,000 SF and have a total of 223 rooms. Departure in the format month, day, year. The event kicked off construction of the two hotels … Maintaining brand distinction and … View the full list. Operating under one roof at 2700 Atlantic Ave. in Fernandina Beach, the the two hotels will have 239 guest rooms in the four-story, 37,000-square-foot building, officials said. Brands such as Marriott have been known to locate different properties within sight of each other, making two separate owners compete for guests. This new build Courtyard by Marriott and Residence Inn by Marriott dual brand hotel is located in the heart of downtown Knoxville, Tennessee. The international hotel company opened its first dual-branded lodging in Grapevine in 2013, featuring both a 181 … “I don’t know that it’s a fad, but it certainly does seem like interest is growing,” he notes. You will be redirected to Marriott.com after you have completed this form Select a Hotel that you would like to book Arrival in the format month, day, year. We want to ensure that the brand integrity is upheld.”. Ideally located in the heart of vibrant Provo, Utah, our hotel offers convenient access to several local attractions and is the nearest full-service hotel … Registered in England and Wales. A new trend in the hospitality sector, dual-branding, is drawing strong industry interest, with developers and operators trying to double up offerings at a single property. Marriott, which operates 44 hotels in 22 dual-brand properties and has more than twice that number of hotels in planning or under construction, has set strict separation … The W Philadelphia and Element Philadelphia … Lines and paragraphs break automatically. Original content available for non-commercial use under a Creative Commons license, except where noted. The hotel has 232 guest rooms across nine … Baum has consulted on a few dual-brand deals and investors believe the vehicle delivers tremendous economic benefits from its diversification, he notes. from Marriott Hotels. The two Marriott-brand hotels will operate under one roof in Fernandina Beach. Choose the plan that’s right for you. And in June 2018, AD1 Global bought the 157-key Marriott Myrtle Beach Barefoot Landing, in Myrtle Beach, S.C. Also last June, Meridian arranged $240 million in financing for … “We still want to have that distinct brand experience when you step off the elevator. The Moxy and Residence Inn hotels … Review the complete list of Marriott International brands. The dual-brand concept—a Residence Inn/Springhill Suites combo is a common offering—can be lucrative in attracting more guests, but controversial in blending amenities and brand presence to the possible detriment of brand loyalty. “It depends on the tolerance of the owner and the brand, they really don’t want to have guests have a negative experience,” he says. Courtyard by Marriott and SpringHill Suites by Marriott broke ground Friday on their dual … The hulking Riverview Towers building downtown could soon be transformed into a dual-brand hotel with a restaurant and a rooftop bar. Jones sats his firm is getting near constant requests from developers to put up dual-branded properties. The Marriotts will be managed by Innisfree Hotels, which also operates the Seaside Amelia Inn. 1 min. Browse by category, and see how each individual brand is differentiated by unique designs and services. Architect firm Cooper Carry recently finished a Hyatt Place-Hyatt House dual-branded hotel in Charleston, S.C. and is now working on a Marriott AC Hotel/Moxy pairing in Midtown Atlanta. “I think we realize that’s the least desirable situation—no one likes being that close to a competitor,” he says. There had been a number of dual-brand properties announced or launched in recent months. He agrees there are sometimes conflicts in how the two-brand process can work, especially with the blended versions. Compass Group Inc. originally led the development process on behalf of Main Beach Sojourn and also is the design builder. The challenge is that individual brands work hard to provide different experiences, and two hotels in one can confuse guests, he says. Bottom line, owners like dual-branding because it brings in more guests, operators like it for efficiency and brands are amenable to the strategy, but wary. Dual-branded hotels feature two Marriott brands in one location. The operational benefit for dual-branded hotels is realized primarily when the management company can run both hotels and employ just one person for key positions, such … The Moxy and Residence Inn hotels are owned by Slough Borough Council and have been … “If your point of view is your return on investment, there’s nothing not to like about it.”, /sites/all/themes/penton_subtheme_nreionline/images/logos/footer.png, © 2021 Informa USA, Inc., All rights reserved, Essential Resources for Optimizing Portfolio Performance, WMRE's Common Area: Why Single Family Rentals Are on the Rise, Grocery retailers ramp up COVID-19 vaccine distribution, Publix Set to Begin Coronavirus Vaccinations in Florida, Six Must Reads for the CRE Industry Today (Jan. 5, 2021), Eight Must Reads for the CRE Industry Today (Dec. 30, 2020), Exclusive Research: Waiting for the Worst to Pass, [Exclusive Research] Net Lease Trends: Stars of the Show, Exclusive Research: COVID-19 Weighs on Near-Term Outlook for Seniors Housing, Exclusive Research: How HNWIs View CRE in the Wake of COVID-19, Allowed HTML tags: . By going dual-brand, the developer can go … Marriott has been opening hotels in the city centre of Los Angeles — a JW Marriott and Ritz-Carlton dual branded hotel in 2010 — to cater to rising demand in the area. The total development is estimated at about $50 million. Marriott, which operates 44 hotels in 22 dual-brand properties and has more than twice that number of hotels in planning or under construction, has set strict separation guidelines. Get the most out of your stay at Provo Marriott Hotel & Conference Center. Web page addresses and e-mail addresses turn into links automatically. Keith Simmel, principal of Cooper Carry’s hospitality specialty practice group, says owners benefit by getting two hotel styles to attract guests instead of one, while operators can lower costs by combining backroom staff and amenities. Your California Privacy Rights / Privacy Policy. They also will feature a pool and state-of-the-art meeting and event space. This particular Residence Inn is dual-branded. Dual-branding is popular today because of a lack of available, affordable land and the increased costs for construction, says Tye Turman, senior vice president of lodging development for Marriott’s Western region. A big hotel project in downtown Oakland hotel … Portman says he’s participated in designs for dual-brand hotels where owners insisted on separate kitchen and dining areas, but that some properties are more willing to accept some lost revenue to not make guests feel like they are second-class citizens. As in most hotel chains today, a few of the Marriott brands offer free breakfast, while others have fee-based meal options. Of the 165 hotels in White Lodging's portfolio, it operates eight as dual-brand properties in the U.S. with three more under construction. Developers like the concept because it allows them to tie up the market, Jones says. We are a member of Marriott Bonvoy. A dual-brand hotel is a p roperty … By going dual-brand, the developer can go after both the select-service and extended-stay hotel customers with one property, with less chance of local competition. The Express visited the development to take a closer look. AMELIA ISLAND, Fla. (Nov. 27, 2019) – A groundbreaking ceremony was held Nov. 22 for the Courtyard by Marriott and Springhill Suites by Marriott in the Main Beach area of Fernandina Beach. Currently, there are more than 40 multi-brand properties already open around the country, with about 25 more under construction and another 50 or so in the planning stages, according to Hank Jones, a principal with Kallenberger Jones & Co., a hotel investment consulting firm. “People who are loyal to a Hyatt Place, or a Residence Inn, that’s the only hotel they like, they want to walk into a hotel feeling like they’re comfortable,” Simmel says. “If the dual brand morphs into one property it can muddy the waters, unless you have some sort of separation.”. RELATED | Read more Jacksonville-area business news. Book your stay at an Autograph Hotel. “Buyers and investors love these properties because of their better chance at cash flow,” Baum says. The developer has also started construction on a 32-story, 422-room Aloft and Element hotel in downtown Austin, Texas, which it will own in a partnership with REI Real Estate Inc. and Poe Cos. Noble Investment Group and IHG have a joint venture to develop a 235-room EVEN Hotels and Staybridge Suites combo in downtown Seattle. However, having backroom linking is welcomed, and Marriott is more likely to request a combined operating staff, instead of separate management, to encourage unity of building decisions, Turman notes. City Park in Charlotte, NC is home to one of the first Marriott dual … Dual brand hotel gets premium structured cable and wireless infrastructure to meet high-speed internet demands. Digital access or digital and print delivery. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. The two Marriott-brand hotels will operate under one roof in Fernandina Beach. The Historic and Design Review … Lexington, KY – January 29, 2020 – Marriott International, Inc. announced today that a dual-branded Marriott Hotels and Residence Inn by Marriott property opened in downtown … Courtyard by Marriott and SpringHill Suites by Marriott broke ground Friday on their dual property for Amelia Island’s newest hotels. … share this article. All rights reserved. The construction, which is scheduled to be completed in the spring of 2021, will create about 250 construction jobs and eventually 100-plus hospitality jobs, officials said. Case in point: Marriott has a dual-branded property coming with a W Hotel in the mix, a project that was already in the works back in 2015 before Marriott bought Starwood. Owners vary in their solutions, but Marriott now tries to encourage the design of the properties to offer breakfast on different floors or sections of the hotel. White Lodging is building and will manage a 495-room, dual AC Hotel by Marriott and Meridien Hotel by Starwood in downtown Denver. Explore our range of hotel brands participating in Marriott Bonvoy to find properties that cater perfectly to your needs - from luxury vacations to long-stay suites. Quorum has directed the design and development of the following new build projects: Dual Brand Burbank Project | Burbank CA – 300 Keys - $127.5M (Hyatt Place & … With a combined 288 rooms and suites, this is the first combination of the AC Hotels by Marriott and Moxy Hotels … National Real Estate Investor is part of the Informa Connect Division of Informa PLC. Greg Portman, Atlanta-based president of architecture firm PFVS, says he’s had significantly more dual-brand designs come across his desk lately. Investors, however, are united in their desire for the sites, says Erich Baum, a senior vice president with HVS, a hotel valuation and consulting firm in Boston. Marriott International’s new dual-brand hotel on the former Slough library site opened this week.. The company wants to continue the dual-brand trend, but is more likely to stick to its specific criteria for the properties and may no longer welcome another offshoot trend where hotels combine brands from different operating companies, Turman adds. The question has been how to keep guests staying at the fee-based property from infiltrating the free breakfast area, Turman says. Developed and owned by Slough Borough Council, both hotels are operated by specialist hotel management company Cycas Hospitality, who in 2018 opened Marriott’s first … Born from the entrepreneurial spirit of renowned hotelier Antonio Catalan, AC Hotels and Marriott … Residence Inn Slough Lounge — Photo: Moxy & Residence Inn by Marriott Slough. According to this research, a projected 32 percent increase in dual-branded hotels, across the top three hotel brands: Marriott, IHG and Hilton. However, the strategy is more challenging in the beginning and his firm has learned from mistakes along the way, “For example, early on, we realized that having just one check-in desk, or even two next to each other, confused guests,” he says. Which means it shares real … Noble Investment Group and Marriott International opened the dual-brand AC Hotel Atlanta Midtown and Moxy Atlanta Midtown in the city's business and arts district. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Client. Brands such as Marriott have been known to locate different properties within sight of each other, making two separate owners compete for guests. A dual-brand hotel containing a Marriott Residence Inn and AC Hotel is proposed for downtown Oakland at 1431 Jefferson St, concept. Courtyard and Springhill Suites Set to Open in Spring 2021.