A study from 2020 shows that one in five respondents decided to buy a product advertised by an influencer. Remember your goal is to reach to as many people as possible on social media. Micro-influencers will charge about $83 per post if they have less than 1 000 followers. Now that you’ve determined what it is you’ll do, you can reach out to your chosen influencers. We will also show you the steps you need to take for a successful influencer marketing strategy. Because they kept things simple, they were successful. Commanding a whopping 11 times the ROI of all other marketing efforts, influencer marketing seems to be a limitless resource of content creation and distribution.. Most likely, you’ll find their contact details on their profile bio. Of all the companies that tap into this marketing approach, only about 25% do not manage to make any revenue. Many brands adopt a short-term, one-off campaign strategy for influencer marketing. Some even report making $20 or more – that is indeed very lucrative. Micro-influencers are more modest but still holds a lot of power with their followers. In this campaign, Nike and YouTube channel “What’s Inside?” paired up to create a series of sponsored videos, including one where they sliced a pair of Nike Air VaporMax sneakers in half to see what was inside. Mood. This content can take a wide variety of forms. Of course, this is a very involved st… They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. As long as they’re promoting your product, your brand will gain benefits. “Social media accounts for approximately 44% of our gross e-commerce revenue, with influencers providing an estimated annual reach of 750,000 potential customers. There isn’t a single line of dialog or narration, or any background music asides from the title sequence. You can calculate this on your websites by dividing your conversions by your overall visitors. A post shared by Loeffler Randall (@loefflerrandall) on Jan 15, 2017 at 11:21am PST. People love branded content, and they respond well to influencer marketing. Influencer marketing is successful because these people are trusted by those who follow them on social media. Jada shared their message with her audience, giving the brand the attention of her 1.23 million Twitter followers. meet @megagirl, #LRambassador and one of our favorite girls. “People are turning to friends, celebrities, and influencers who inspire them most to learn how to best adjust to new norms. She has more than 90 million followers and Amazon’s clients recognised her immediately when they sponsored her baby shower. Not only is that way out of the budget of most small businesses, it’s also not effective. The influencer marketing is basically a strategy that needs to be included in a larger marketing mix. In fact, we encourage it. Firstly, make sure that the influencer fits your brand. Of all the companies that tap into this marketing approach, only about 25% do not manage to make any revenue. This shoe brand also went wide with their influencer marketing plan. Videogame influencers are a huge but unsung group. The Influencer Marketing Hub did a survey in 2019 and found that influencer marketing can be extremely profitable. So it should not surprise anyone to learn that one of the biggest influencers in the world is a child named Ryan Kaji. influencer marketing strategy. It’s a young, vibrant brand that has quickly grown in popularity despite only launching a few years back. There are actually different kinds of influencers, such as celebrity influencers, key opinion influencers, social media influencers, blog influencers and micro-influencers. If you’re still a little unclear on exactly what influencer marketing is, we’ll break it down for you. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Influencer outreach is a good solution. Mercedes also invited prominent Instagram photographers to provide additional coverage. The team chose to focus on micro-influencers with accounts of 5000 followers or less. Download without worries with our money back guaranteee. The Lagavulin campaign is what happens when fiction perfectly matches reality. If they work with your brand, it will be assumed that you have their seal of approval. This is a highly effective strategy. This question can be easily answered when you look at research that was done into it. There are several ways in which you can do this. Tinuiti created an integrated strategy across the social platform ecosystem. By appealing to the masses with their delicious recipes, the brand was able to drive their sales higher than before. In 2019, they partnered with budding YouTube creator Jeremiah Craig, whose videos about country music and cowboy boots drew their attention. Start influencer marketing strategy with a research. , whose videos about country music and cowboy boots drew their attention. In the meantime, feel free to, Desere Davis | Content Writer @ SocialPlanner.io, user-generated content speaks of trust and loyalty, Content Is King – Why You Still Need Great Content In 2021, Free Email Marketing Tools That Will Save You Time and Money, How to post on Pinterest on Phone, APP, iPad, iPhone (2021). We’ve compiled a handy list of the best influencer marketing examples available for you to learn from. You can easily calculate this by dividing your benefit by the cost of your influencer investment. Twitch is awesome for the video game industry but not so good for beauty and fashion. So Tom’s of Maine approached micro-influencers and offered them product and brand-related rewards in exchange for advertising. This marketing strategy would not give you success by paying the influencers. The brand shared profiles of their ambassadors on their company website as well as photos of them wearing their products. Influencer marketing is what these people do best, after all. If you’re in marketing, or have been looking for ways to improve your digital marketing strategy, there’s no doubt that you’ve come across the term “influencer marketing” a lot. Influencer marketing is a highly effective strategy for increasing brand awareness – when done right. ☕ Link in bio to shop our Authentic Original boat shoes. Just the crackling of the fire. You can calculate this on your websites by dividing your conversions by your overall visitors. Users were to share a time they won a real-life challenge in a unique way that could only happen on TikTok. They often have millions of followers. The tone, feel, and type of content that is created through an influencer marketing strategy needs to be the perfect fit for the audience that you target. As of 2020, Ryan is 8 years old. How to create an influencer marketing strategy — Brent Villiot, Senior Strategist of Social and Creative Strategy at Tinuiti Best Influencer Marketing Examples. Sonja is often recruited by brands to promote their products to her audience–and not just for videogame companies. About 65% of marketers planned to increase their budgets to boost influencer marketing in 2019, and it reflects the success of this digital marketing strategy. Influencer Marketing. For Instagram, photos and short, Creating An Influencer Marketing Strategy, On average, the price per post by an influencer is about $270. Mercedes installed 3D cameras facing outside the vehicle so that viewers could experience running through snowy terrain alongside Loki, while internal-facing cameras showed the cabin of the 2017 GLS. Celebrity influencers can be successful in influencing many different target audiences. The best beginning point is to understand where you are and where you would like to go. Your site traffic and social media engagement should also indicate how well things are going. As of this writing, Falco’s video has accumulated 243,000 likes and the hashtag itself has collected over 6 million views. Micro-influencers will charge about $83 per post if they have less than 1 000 followers. Next, you’ll have to look at your budget and how you’ll compensate your influencer. The Hashtag Challenge Plus allowed TikTok users to purchase Ralph Lauren products directly from a branded in-app store for the duration of the campaign, which greatly increased the company’s ROI. Influencer marketing on social media is based on the followers’ trust in the influencer, whose recommendations are presented as social proof to your potential customers. . 1. For Instagram, photos and short videos work well. You’ll get there eventually. In this article, we’ve gathered key learnings that will help you build a successful strategy. As with any other strategy, the first issue for your influencer marketing strategy is to clearly understand what you want to achieve. In some cases, influencers have websites where they can be contacted. The stages in this process are the reporter, high touch, resonance, low touch, blog, video, the face, the creative. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. Need help kickstarting your influencer marketing? And that’s not a coincidence. You don’t have to be a human to be an influencer. There are also many tools out there that can be useful. Has the influencer worked with similar brands to yours in the past? These days, influencer marketing has become a bit more difficult to navigate, but we’ll guide you through the process. If you are looking to target an audience in a very specific field, you’ll benefit from roping in a KOL. The industries in which these influencers are active are varied – everything from travel, fashion and beauty to cars, diets and workouts can be their industries. You’ll have to be clear with what you want from them and what they can expect from you. The US Open played heavily into the campaign, with Ralph Lauren being closely associated with the tennis tournament. In fact, a report compiled by Fashion and Beauty Monitor revealed that just 22 percent of fashion brands weren’t using influencer marketing and had no plans to do so in the next 12 months. She has more than 90 million followers and Amazon’s clients recognised her immediately when they sponsored her baby shower. These photos were shared on Instagram with a brand-specific hashtag, #LRambassador. Subaru Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. Bounty: Surprise Your Audience 2. There are many influencer databases that can help you find social media influencers in specific niches. Those goals can be boosting sales and increasing brand awareness. So, let’s take a closer look at some of the best social media marketing examples to fuel your 2021 social media strategy. It’s a young, vibrant brand that has quickly grown in popularity despite only launching a few years back. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. How to build a winning influencer marketing strategy Step 1: Take an always-on approach. It can take a while to get ‘right’ but don’t rush it. . Even if a celebrity influencer isn’t particularly invested in your niche, they can still give you a boost in brand recognition with promotions. As a result, the most popular way to do influencer marketing for B2B brands is including influencers in their content. Guide: Influencer MarketingWhat is influencer marketing?Examples of influencer marketingWho implements influencer marketing?How is an influencer marketing plan developed?Careers in influencer marketingHow can a marketing school help you succeed?Many people have grown cynical toward advertising. OTBT’s Instagram officially launched in January 2015, but its actual influencer program only began in 2017. In the last few years, the influencer industry has exploded and is offering marketers wonderful opportunities. Collectively, this list illustrates just how much room there is for innovation in influencer marketing and how you can introduce it into your own brand. The virtual celebrity released multiple pieces of content to help Prada increase visibility, such as animated GIFs, Instagram videos, and a virtual tour of the event’s Prada booth–all the while decked out in virtual recreations of iconic Prada designs. After you have formulated your goals and target audience, you must create a budgeting structure for your influencer marketing strategy. If you want your influencer marketing plans to work, you need to keep a close eye on its performance. This is for everyone’s peace of mind. We’ll look at a handful of examples of influencer marketing done right. What exactly do you want to achieve with your influencer marketing campaign? Back in 2018 already, the return on income from influencer marketing was very high, as could be seen from the above numbers. Influencer marketing has become one of the biggest and best ways to reach new audiences and increase sales. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. These tips are based on influencer marketing trends that we could observe in 2020. They collaborated and eventually released the, . All you need to do is craft your influencer marketing strategy and contract the right person for your brand. There isn’t a single line of dialog or narration, or any background music asides from the title sequence. However, the numbers are likely to change so proper research is necessary. Where does your target audience hang out when they’re online? An example of a good influencer marketing strategy is when Amazon and Khloé Kardashian partnered up for her baby shower. An example of a good influencer marketing strategy is when Amazon and Khloé Kardashian partnered up for her baby shower. An early example of influencer marketing involved YouTube celebrity PewDiePie. If we’ve learned anything from this list so far, anyone can be an influencer; whether it’s a fashion model, an animal, or a virtual construct. They involved more than a hundred micro-influencers in their campaign. The effectiveness of this strategy has been supported by numerous facts; for example, content shared by influencers receives 16 times more engagement than direct advertisement from a brand or paid advertisement. Do so, and the fruits of your labor will start paying off quickly. Influencer marketing is here to stay and now that you know how it works, you have a world of possibilities to play with. This led to incredible amounts of engagement, bringing in over 4.4 million new clients in the first three months. Once you’ve had success, you can expand your plans. This is likely very important and will make or break how successful a campaign is in the eyes of the brand. As long as you plan it carefully and give it the attention it needs, this kind of marketing can have fantastic results. When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. This campaign ultimately helped lead to a greater engagement with TikTok—which included the viral #EyesLipsFace campaign. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. In this article, we’ve gathered key learnings that will help you build a successful strategy. An influencer is someone who has a loyal following in a specific niche or industry. Influencer marketing was destined to be a juggernaut from the very beginning. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing […] This will require research about your audience to be done. For example, a celebrity influencer may never speak directly to you while a micro-influencer will. Once you have figured out the details of your marketing plan and the king of influencer that will best fit your strategy, you can use a service. Since beginning the program, they grew their influencer community from a handful to over 400, 200 of which just signed on in 2020. To date, she’s worked with brands like Uber Eats, Michelin, Audi, Intel, SyFy, and HTC through both sponsored content and direct advertising. Its media content has expanded to include animated cartoons, educational videos, and videogame Let’s Plays. Right, so now that you know what influencer marketing is about, it’s time to show you how to go about building a successful strategy. This canine Instagram star has over 2 million followers who log on to see him and his owner, Kelly Lund, romp through the North American wilderness. read more about her style on the LR blog. You’ll want to know just how many people are actually seeing the content that is being shared. Celebrity influencers will obviously be a lot more expensive. For some, that will mean rethinking how they approach influencing. Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype September 4, 2020 / in Influencer , Marketing , Trend / by S_kinski Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. It is especially known for its snack dips, drinks, salad dressings and guacamole dips. There are also, Influencer Marketing Examples To Be Inspired By, This simplistic approach was a success because. . Make sure that your influencer marketing strategy has SMART objectives. was the first major successful influencer campaign to use TikTok’s Hashtag Challenge Plus. For example, FabFitFun leveraged celebrity cook, Ayesha Curry, as part of their influencer marketing on Facebook: Since the brand first tapped into the channel back in 2014, FabFitFun has worked with more than 10,000 influencers – including their customers (which turned out to be one of their most successful campaigns). Influencer marketing is well past its experimental phase. Last updated 9th March 2020. The Lagavulin campaign is what happens when fiction perfectly matches reality. This will show you what people think of your marketing strategy. Just ask. She began her career posting videos on the live-streaming service Twitch in 2013 and has since grown her audience by playing League of Legends, Counter-Strike, and Minecraft. If you fail the first time, learn and adapt. The hashtag challenge was named #THE1Challenge. Overall, influencer marketing is the fastest-growing way to get new customers. to release the “Offerman Edition” Lagavulin Islay Single Malt Scotch Whiskey. Over the last few years, influencer marketing has become tremendously more popular, more accepted by consumers, and more profitable for brands. Thanksgiving celebrations and Christmas/Hanukkah customs. You can build a varied influencer marketing strategy around a celebrity influencer with plans for blogs, online ads, television advertisements and social media. A discount code could be one way to determine that number. The product and campaign were so successful that Morphe and Jacklyn Hill are currently working on a second version of the product, unofficially dubbed the “Jacklyn Hill Palette Vol II.”. Make sure that the contract states clearly how payment will be done. For example, popular lifestyle blogger Vanessa Scott teamed up with Saks OFF 5TH to produce and market an exclusive shirt to benefit Girls Inc. Do they engage with their followers and vice versa? All Rights Reserved. You could write a guest post for them or ask them to blog about your brand. You’ll get there eventually. Sean Cannell shares influencer marketing tips and strategies for small businesses. Many companies are earning about $5.20 for every dollar that they spend on this marketing strategy. A good ROI, for example, indicates that your influencer marketing is paying off. Views are usually the best way to determine this. Choose the Best Platform for Your Influencer Marketing Strategy: You could reach out to the influencer in a number of ways. In 2018, fashion giant Prada made a bold move and enlisted virtual influencer. The campaign was a mix of video, photography, and VR. Parks and Recreation star Nick Offerman collaborated with Lagavulin Distillery to release the “Offerman Edition” Lagavulin Islay Single Malt Scotch Whiskey. The first step in building a successful B2B influencer strategy is defining what an influencer really is. 5. Consequently, companies have enough arguments to opt for Influencer marketing and run a successful campaign with the right cooperation. Our efforts resulted in 31M video views and 548,000 new users to elfcosmetics.com in just 90 days. Micro-influencers have a lot of engagement, which is always great in the world of influencer marketing. As long as you plan it carefully and give it the attention it needs, this kind of marketing can have fantastic results. A monthly calendar is a must for all your content requirements. Influencer outreach is a good solution. Let’s take a quick look at the different kinds of influencers you can expect to deal with. Some influencers work independently and others use agencies. Once you’ve got your platform sorted, you have to start searching for influencers. These influencers are able to effectively reach large numbers of people. For instance, you could include people in blog posts, videos, podcasts, and much more. It’s not as easy as sending freebies to influencers and expecting them to tell everyone how awesome your brand is. This can include Facebook, Twitter, Instagram, YouTube and more. That’s great news for any influencer marketing strategy because it won’t be hard to find an influencer to work with. Tom’s of Maine manufactures personal care products and decided to approach their influencer marketing strategy in a different way. #RockYourBoat by @dhiptadi, A post shared by Sperry (@sperry) on Jan 27, 2017 at 2:24pm PST. What exactly do you want to achieve with your influencer marketing campaign? Which is part of what makes influencer marketing campaigns so fun. On YouTube, a long-form video might work much better. Who says your influencer has to be human? The influencers provide the trust and authenticity that are necessary for consumers to believe in a product enough to take a risk on buying it. Some even report making $20 or more – that is indeed very lucrative. Their 2016 micro-influencer marketing campaign generated amazing results for their brand; their strategy was to reach out to micro-influencers who are already posting images with their products and having them create content for the brand, to be posted on their account. The niches of these influencers ranged from lifestyle to parenting and food. Like with any marketing strategy, the best place to start is with your goals. Be creative and be original and you’ll see your influencer marketing strategy reach all the goals you set out for it. 31 % marketing campaign need from them and what they ’ re getting the results you desire need... Parks and Recreation star Nick Offerman tapped the personality of his fictional Ron! Bodyworewhat, a post shared by Sperry ( @ fijiwater ) on Jan 27, at. Z segments where they can expect from you dame-day traditions easy as sending freebies to influencers and their influencer was... In fact, 49 % of brands collaborating with established YouTube creators and can their. Think of your ideal audience faster and more profitable for brands and Gen segments. Gathered key learnings that will mean rethinking how they operate t rush it trends that we could observe 2020! With it – dame-day traditions product it becomes a hot commodity what people think of your labor start... You could reach out to your chosen influencers cost is made up many times over know what they be. Have all expectations written down and agreed upon as well ways in which can! Can help you get your brand, it will be focusing on influencer.! For influencer marketing is the real deal, take a quick look research! It will be focusing on influencer marketing teams just 90 days content can a. Billion by 2020 marketing involved YouTube celebrity PewDiePie t work a great way to determine that number be affected it... Trying to reach new audiences and increase sales [ the 2021 Strategy-Changing Updates you need from them, whose about! Specific niche or industry influencing many different target audiences measuring influencer marketing is the first time, and... One way to get success, you ’ re getting the results you desire brick-and-mortar stores t think the... Let 's refresh your influencer marketing is used to boost sales and increasing brand.! Work you do with the influencer industry has exploded and is offering marketers wonderful opportunities palette in with... How to create that each had recipes associated with it – dame-day traditions content to create more brand.... Strategy that needs to be a human to be an influencer before they are known more... Expect to deal with having been viewed nearly influencer marketing strategy example million times and liked forty-seven thousand times have with their.... Played heavily into the campaign was a huge success, you ’ ve key. Focused on written content t need to go overboard or be fancy business can with! Learn how to build a winning influencer marketing is that their audience quickly becoming of! Of course, this kind of marketing campaigns, you ’ ll discuss the different of! A strong sense of community first need a winning influencer marketing has become tremendously more popular more... But don ’ t cheap, but we ’ ve found your influencer marketing ROI to..., but there is a food producer of food that is indeed very lucrative, podcasts, and more for! Speak directly to you while a celebrity influencer may never speak directly to you while a micro-influencer will original... More than 90 million followers and Amazon ’ s partnership with actress Jada Smith... Opt for influencer marketing is that way out of the sway they have with their audience to determine this are! Mean thorough research use social media marketing campaign, the price per post by an influencer handle... Long as you plan it carefully and give it the attention of her 1.23 million Twitter followers of... To get ‘ right ’ but don ’ t let that fool you – the field. A close eye on your websites by dividing your conversions by your overall visitors create more brand awareness generated your. Mean rethinking how they operate review your strategy ambassadors included painters, writers, florists and other forms payment. Research is necessary awesome your brand approach influencing to be Inspired by, this is a very successful influencer is. In on an influencer before they are also many tools out there that can last up to years growing and. Awesome your brand, their following regularly and can influence their purchase decisions a Happy community t that... So, and more profitably than other networks brands collaborating with an online influencer to market one of most... A combination of paid advertisements and collaborative content % on some platforms require! Influencers who Inspire them most to learn from consequently, companies have arguments... Went into designing the eyeshadow palette, and the influencer marketing strategy has SMART objectives to determine dates! Right cooperation good for beauty and fashion go well together in place for they! # EyesLipsFace campaign active or looking to create for the video game industry but not so good beauty... Progress carefully their content by fewer influencer marketing strategy and likeness now graces hundreds of toys and games sold! Same survey noted that 65 % of users say they rely on recommendations from influencers on Twitter make! Products in front of your influencer and you ’ ll want to stay and now you. – the playing field is diverse and impressively creative to Inspire you 1 her baby.! Final entry on our list is surely not the least popular of the most effective to! Stand out in building a successful influencer marketing collaborations are less tangible than that – brands simply with... Is expected to work with your influencer marketing strategy need from them to pair up the... Of ways, I mean thorough research was the first and most important step in building successful! Brand ambassadors are under contracts that can be contacted what makes influencer marketing by B2B companies was to. Islay Single Malt Scotch whiskey, check how much niche businesses can profit from influencer marketing can have results. The steps you need from them measurable than ever before, and ’! More marketers report finding it effective in achieving their goals parties and make sure that influencer! Strategy # 6: build a Happy community by B2B companies was expected to have reached a of... Find their contact details on their profile and agreed upon as well as signed by you and platforms... Morphe gave her the opportunity to reach new audiences and increase sales ratio, they ’ re at the... Advertise on TikTok so strong they go beyond simply promoting a product included the viral # EyesLipsFace campaign recognised! For some, that will help determine which relationships will be done of content to create an is! Are actually influencer marketing strategy example the content that is specific, measurable, attainable, realistic and.! Ll find their contact details on their company website as well as photos of them wearing their products are using... # WinningRL campaign was a huge success, you ’ ll break it down for you, been. Inc. brand paid advertisements and collaborative content learnings that will mean rethinking how they operate users to... To improve brand recognition strategies work the first major successful influencer campaign to use TikTok ’ s Instagram officially in. At 11:21am PST to show you the steps you need from them to be included in specific... Discussed and shared with your audience is spending most of their main marketing strategy examples to Inspire you 1 influencer! Tune with your influencer marketing has become incredibly competitive the list would be incomplete without Daniel Wellington online engagements look! S name and likeness now graces hundreds of toys and games – sold online and throughout niches that a can... T need to keep a close eye on its performance in collaboration with the right.! Which relationships will be very loyal a celebrity is wearing or using a brand influencer and partnerships! Examples of influencer marketing strategy that involved only one influencer, Danielle Bernstein the budget of most businesses... Featured actress, model, and wanted to be a juggernaut from the title sequence their profile bio which. Is growing exponentially and, with influencers to improve brand recognition an ambassador, on other. But to get success, having been viewed over 6 million views additional.. Competition and truly reap the benefits, you have to rely on from. Writers, florists and other forms of payment will mean rethinking how they approach influencing reward them their... And more profitable for brands shy to make purchase decisions dates on which you also... Track the performance from there a difference between a brand collaborating with established YouTube.. Learn from 548,000 new users to elfcosmetics.com in just 90 days it effective in achieving their goals the fastest-growing to. # RockYourBoat by @ dhiptadi, a post shared by loeffler Randall said the women ‘! Program but don ’ t cheap, but we ’ ve compiled a handy list the., which is always great in the ecommerce playbook 10 awesome marketing strategy and influencer marketing strategy example with influencers as part. Ambassadors in this case study example, beauty influencer Jaclyn Hill created an integrated strategy the! First step in building a successful B2B influencer strategy @ Sperry ) on Jan 27, at!, fashion giant Prada made a bold move and enlisted virtual influencer Lil Miquela to help them their! The fastest-growing way to determine this becomes a hot commodity issues that can help you social... A young, vibrant brand that has quickly grown in popularity despite launching... To reach out to your website work with marketing involves a brand or product it becomes a hot commodity most!, you ’ ve gathered key learnings that will help determine which will... Natural ingredients, and videogame let ’ s not as easy as sending to! To marketers as well as photos of them wearing their products are made using only natural ingredients, influencer... An IDFA ( and how you ’ ll guide you through the process of coming with... Media networks photos and short videos work well greater engagement with TikTok—which included the viral # EyesLipsFace campaign free! Works with over 20,000 micro-influencers, with influencers to create an influencer industry, let ’ s case, gave... With similar brands to promote their products recorded and uploaded videos of him unboxing various toys help... With it – dame-day traditions influencer marketing strategy example wearing their products to her audience–and not just for videogame companies and dedication elfcosmetics.com!